This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Epub (Kobo), Epub (Adobe)
Publication Date: 01/08/2009
- ISBN:
- 9781606490136
- 9781606490136
- Category:
- International business
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 01-08-2009
- Language:
- English
- Publisher:
- Business Expert Press
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