From the bestselling author of Red Herrings & White Elephants, Pop Goes the Weasel, What Caesar did for my Salad, 9/11 Conspiracy, New World Order and many more...

This is a wonderful collection of stories revealing the origins of some of the world’s best-known brand names and how they became a part of our language and the world we live in today.

1. Landislas Biro


2. Charles Goodyear


3. Willis Carrier


4. The Earl of Sandwich


5. King C Gillette


6. Henry Ford


7. Walt Disney


8. George de Mestral (Velcro)


9. Hiram Stevens Maxim (Maxim Gun)


10. Jules Leotard


11. Rachele Jacuzzi


12. Dr Joseph-Ignace Guillotin


13. Sir Humphry Davy (Davy Lamp)


14. Major General Henry Shrapnel


15. Rudolf Diesel