The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles, and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding.

It primarily focuses on the individual brand and product and is a tool to position you in this global world, make an impact, and make money. Don't be indifferent; be the difference.

Brand building is essential for today's companies. No matter if it is a big brand or a less known brand, every product has to have its customers and consumers. Also, every person who became a brand has to have a fan base to go by the name of a brand.

This book is aimed at those who want to create and establish a brand by using online tools, social networks, and platforms.

This book covers:

• What Is Branding?


• The Benefits of Building a Captivating Brand


• The Fundamentals for Building Your Brand


• Tips on How to Create and Maintain your Personal Brand


• Building a Brand


• The Impact of SEO in Your Branding Efforts


• The Traits of Successful Brands


• Branding Your Business with Social Media


• Effective Branding Techniques that attract customers


• Reasons Why Personal Brands Fade