Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
Epub (Kobo), Epub (Adobe)
Publication Date: 31/05/2018
- ISBN:
- 9781108565288
- 9781108565288
- Category:
- International business
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 31-05-2018
- Language:
- English
- Publisher:
- Cambridge University Press
This item is delivered digitally
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
You can find this item in:
Intellectual property law
International business
General & world history
History
Economic history
Legal history
Show more
Show less
Reviews
Be the first to review Brands.
Share This eBook: