Growing your brand in order to reach range of audiences and convert readers into fans is important to both a book’s and an author’s success. You have dedicated considerable time and effort to putting your thoughts into words for others to enjoy, so now it’s time to spread the word and convert readers into fans who will buy and recommend your book. This ebook explains how to do it.

The Author Page on Amazon provides a useful place for readers to learn about you and your book. On your Author Page, you can display your biography, photo, the book’s cover design and blog feeds, and you can even link to other books you may have written. We explain how you can use Author Central to personalize, modify and update the contents of the Author Page to help spread the word about your books.

Similarly, Kindle Boards is an invaluable discussion forum and information centre for authors publishing ebooks for Kindle, Nook and more. We provide useful tips on what to say, how to handle yourself on the forums and how to drive readers from your content-rich postings right into the pages of your book.