You've invested a lot of time, money and heart in your business. It's successful, but imagine what it could achieve if all of the people involved thought, acted, and made decisions in the best interest of the company? The customers? Each other? Building a Culture of Responsibility: How to Raise - And Reinforce - The Five Pillars of a Responsible Organization uses real-life experiences to illustrate the world-class results you can achieve by building the sustainable cultures that promote these behaviors. You will learn to: • Answer the question "Why are we here?" • Gain enrollment through shared values • Create UNITY to succeed together in the long-term • Build cohesive teams • Start on the path to constant, never-ending improvements Within the pages of this book you'll learn how to launch, support, and make permanent a powerful transformative culture that makes responsibility a daily reality for everyone in your organization.