Noted alpinist and environmentalist Yvon Chouinard is the founder and owner of Patagonia, Inc., which Fortune has called "the coolest company on the planet."

He is also the co-founder with Craig Mathews of 1% For The Planet and the author of Let My People Go Surfing (2006). He lives in Ventura, CA.

Chris Jones, writer-at-large for Esquire magazine, has won two National Magazine Awards. He is the author of Out of Orbit and Falling Hard: A Rookie's Year in Boxing. His work has also appeared in The Best American Magazine Writing and The Best American Sports Writing anthologies. He lives in Ottawa, Canada.