Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Epub (Kobo), Epub (Adobe)
Publication Date: 29/04/2017
- ISBN:
- 9783319488608
- 9783319488608
- Category:
- Organizational theory & behaviour
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 29-04-2017
- Language:
- English
- Publisher:
- Springer International Publishing
This item is delivered digitally
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
You can find this item in:
Management & management techniques
Business communication & presentation
Organizational theory & behaviour
Show more
Show less
Reviews
Be the first to review Communication Excellence.
Share This eBook: