Despite the recent downturn of the economy, people are still flocking to holiday destinations and are still going on tours. The advent of the Internet has helped make reservations for travels a lot easier, thus, the tourism industry continues to thrive. For example, one of the favoured options of vacationers is to book luxury liners to see various countries in one trip. It has been observed that these online commercials are actually effective in finding more clients for touring ships. This method is used in affiliate marketing, a trend that is becoming well-accepted by businesses in all industries, especially those who are using the Internet, to gain more prospects. The strategy basically involves a merchant, who will allow other websites to advertise their service or product on their site, multiplying the number of prospective customers as they reach a wider audience. The affiliates will post these adverts for free and will get paid depending on the program that they have signed up for with the merchant. The content of the book conform to the specified syllabi of several universities and colleges. The book is carefully edited and structured as such that the presentation of the subject. CONTENTS: Ship Management; Theme Cruise Marketing; Internet Marketing and Advertisement ; Public Relations; Event Management for Cruise Tours; Promotion for Destinations.