Boost the effectiveness and the quality of your creative thinking with these simple, evidence-based strategies.

This book will guide you through the stages of the creative process, from idea generation to effective work habits. All of the strategies are rooted in cutting-edge cognitive science. They can be applied to artistic pursuits such as writing and painting, and also to business, hobbies, and much more.

Divided into two sections – "thoughts and ideas" and "craft and habits" – this practical guidance will help you unlock your creative potential.