Without your customers you wouldn't be in business. So, it makes sense to give them the care and attention they deserve. Your customers are the reason you open your doors every day, the reason your staff have employment, and the reason you're able to enjoy your role as a business owner.

There are many proven ways to successfully gain new customers and retain existing customers, but it all comes down to learning, and then targeting who your ideal customer is. Clive has dedicated this eBook to the lifeblood of every business - it's customers.

In this eBook Clive covers:

• Finding your ideal customer


• Knowing your customer and building a customer persona.


• Enhancing the customer experience, and


• The importance of customer feedback, where to find it and what to do with it.

Everything in your business will run more smoothly, more easily, more efficiently and more profitably if you know and understand your ideal customer. Having the knowledge at hand to deliver on your customers' expectations is the cherry on the top of the business pie.

About Clive: With more than 30 years' experience in mentoring small to medium-sized businesses around Australia. Clive works with company owners and their teams to grow their business and achieve goals through strategic coaching. Clive tailors his proven methodologies and coaching approach to his client's individual needs to deliver proven business results through tailored high impact mentoring.