Digital Targets for Business

Engr Dr Naila Hina

Digital marketing encompasses a broad range of online strategies and techniques aimed at promoting products, services, or brands. It utilizes digital channels such as search engines, social media, email, websites, and various online platforms to connect with target audiences. Digital marketing strategies may include search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and more. The goal is to leverage the online landscape to increase brand visibility, engage with customers, drive traffic, and ultimately achieve business objectives. Digital marketing is dynamic and continually evolving to adapt to changes in technology and consumer behavior.