There is nothing more powerful than an idea. Ideas created and now controlled a thought; when a thought is conceived it is called a Concept. Concepts are the material that dreams are made of and they serve as substance for living and interpreting life. Perhaps this is what the great king Solomon meant when he wrote over 3,000 years ago, "as a man thinks so is he." Psychologists describe our value and estimation of our life by the nature of our "self-concept." Concepts rise in value as we consider our perception and interpretation of life. Human communication is solely dependent on concepts. In Fact, the purpose and goal of communication is to transfer our ideas and concepts from your mind to another mind. Therefore, communication is only successful when the sender's concepts are received accurately and properly understood by the receiver and vice versa. Error is a product and result of what is called "misconception." In reality the receiver misunderstood the concept of the sender.