The authors bring to their writing, cumulative experiences of setting up the complete roadmap of building a school brand, taking into the fold all stakeholders for a school system, be it students, parents, employees and society in general. Interspersed with real-life anecdotes the chapters cover topics such as marketing for lead generation to nurturing the brand to conversion strategies that go into creating a highly engaged community around the brand. After all, the business brass tacks are what makes a school a great place to work and study. It is all about the brand.

The marketing fundamentals shared are extremely relevant to anyone who is keen on building up a playschool, K12 school, junior college or any other education brand.