Famed sportswriter and Tobacco Road basketball historian Art Chansky is releasing a digital version of his award-winning book, Blue Blood. Blue Blood details one of sport's greatest rivalries, Duke University and the University of North Carolina at Chapel Hill, and details the emergence, growth and fierce competition that has existed between these two schools, which are located only eight miles apart on Tobacco Road.

Blue Blood – The Digital Edition provides new and updated commentary and photos, and is specifically formatted for digital devices. Users can flip through the pages of the eBook and enjoy a "coffee-table book" style version of Blue Blood through the brilliance of tablet and mobile computing.

Blue Blood – The Digital Edition will be released over the course of the 2010-2012 college basketball season, with the first chapter "Volume 1: Introduction and Earliest Years" scheduled for release in November 2010. Thereafter, culminating with Volume 5 being released during the Fall of 2012. Finally, the Masters Collection will be released with all the volumes that will detail the history of the rivalry – chronologically from beginning to end.