Long gone is the time when marketing existed solely on

newspapers. Stemming from the core need of every brand to

set itself apart in the ever growing, overcrowded market place,

marketing has evolved into more than an advertisement in the

local newspapers or a piece of paper stuck to the wall.

Marketing is almost as old as civilization itself. Ever since we

started selling things, we began to rely on marketing to gain

profits. What started as word of mouth, grew in newspaper

advertisement and soon took its place in radio and television

ads. Very soon we started using phones as a medium of

attracting customers and tele-marketing turned into the next big

thing. What was annoying for many customers was one of the

best sources of gaining new customers for many companies.

As computers began to replace all other mediums more

distinctively, the marketing landscape gradually evolved to

embrace technology. It found social media to be the best place

to set camp and so we live in an age today where every time

we open Facebook we are flooded with advertisements that

encourage us to make some exciting purchases or sign up for

services that can change our lives.

Marketing is one of those aspects of the industry which is

quick to change. It does not sit and wait to be accepted as is.

It embraces new changes and new technology as soon as it is

introduced, because it realizes that it relies on the 'survival of

the fittest'.

Companies exist only if clients know them. Without adequate

visibility, they may bite the dust sooner than they may have

hoped. Facebook with a huge number of users makes it one

of the best places to tap into potential customers and engage

with current ones.

Through this book, we intend to explore the different aspects

of Facebook marketing. From the way business is conducted

on the platform to the tools that are utilized by Facebook

marketers. We will discuss all of them and talk about how

Facebook has created a new era of marketing for brands.

We will also take a look at some successes and failures that

brands have had on Facebook which can be used by you if

you plan to use Facebook to market your brand. With an

insight into Facebook marketing and how it works, you should

be able to make business decisions regarding the marketing of

your brand with more clarity.