- Demystifies the process of insight discovery, providing a practical guide for those eager to understand human motivations and behavior
- Infuses a complex subject with humor and accessibility, making it a compelling read for beginners and experts alike
- Addresses a gap in the market, focusing on the 'how' of insight discovery, a topic less explored in existing literature
- Illustrates the importance of insight discovery across multiple industries through captivating case studies
- Fosters the improvement of real-world, transferable skills such as observation, listening and asking a great question
- Will appeal to those who are tasked with uncovering why people do what they do
- Offers the option to send in evidence of case completion for a digital badge certification (for LinkedIn profile, etc.)
- ISBN:
- 9781636983035
- 9781636983035
-
Category:
- Market research
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
-
04-06-2024
- Language:
- English
- Publisher:
- Morgan James Publishing
This item is delivered digitally
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