Understand how GenAI is different from other tech innovations and what you can do to harness its power.

This book argues that GenAI represents a genuine paradigm shift in technological innovation. The authors, the same team behind the popular podcast 'Mike & Amit Talk Tech', combine academic rigor with practical business insights, incorporating perspectives from diverse industry experts and their own hands-on experience teaching with, and using, GenAI. They maintain an optimistic yet balanced view, acknowledging both opportunities and risks.

The book's structure progresses logically through several key areas: fundamental explanations of GenAI and its distinctiveness from legacy AI systems; value propositions at individual, organizational, and societal levels; potential risks and challenges; practical implementation guidance for organizations through a digital and AI model; and future trajectories of the technology.

Notable is the authors' focus on near-term, actionable insights rather than speculative long-term scenarios. They emphasize empirical evidence and real-world applications, making the content accessible to a broad audience including executives, policymakers, researchers, and general readers interested in understanding GenAI's impact on individuals, businesses, and society.