Generation Z Marketing and Management in Tourism and Hospitality

Generation Z Marketing and Management in Tourism and Hospitality

by Nikolaos StylosRoya Rahimi Bendegul Okumus and others
Epub (Kobo), Epub (Adobe)
Publication Date: 24/05/2021

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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

ISBN:
9783030706951
9783030706951
Category:
Service industries
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
24-05-2021
Language:
English
Publisher:
Springer International Publishing

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