Distilled from an internationally successful Advertising Copywriter’s lifetime experience and rich in nugget after nugget of condensed know-how, tips and techniques ... “Getting People” is a veritable mine of priceless information.

You could spend years learning how to write effective ads – or you could just read this book. As the author puts it, “There’s no substitute for personal experience – unless of course it’s someone else’s!”

The Author.

A Teacher whose accidental introduction to Advertising led to over 45 years of award-winning international success at leading ad agencies including Halls/Saatchi, Young & Rubicam, Leo Burnet and J.Walter Thompson, Creative Director Peter Townsend is ideally qualified to pass on his skills.