LadBaby, aka Mark and Roxanne Hoyle and their two children Phoenix and Kobe, are a social media phenomenon. In just four years, through their hilarious videos on parent hacks and budget-saving tips, they have amassed a global audience of 12 million. Mark won Celebrity Dad of the Year in 2018 and Roxanne won Celebrity Mum of the Year in 2019.

Their charity singles for the Trussell Trust have reached Christmas number one for four years running (2018, 2019, 2020 and 2021). They are the first act in UK chart history ever to have four consecutive Christmas number ones, surpassing the Beatles and the Spice Girls.