Due to the rapid changes encountered in the social, economical,

and technological status in the society, the financial market is

becoming more volatile causing a great impact on the capital

investment made by the investor. In today's market scenario,

investors need to make a wise-decision on the type of financial

investment the investor is intending to make. Fundamentally,

there are two main types of investments that are available in

the market and they are: a slow and steady income generating

type of investment known as the defensive investment, and a

high-profit generating with a high-risk oriented type of

investment known as the growth investments.

Generally, the investors are advised to consider a diverse

portfolio of investments to gain maximum profit with lower risks

catered to various economic conditions prevailing in the market.

The diverse portfolio of an investor can include a combination

of investments ranging from a stable, income generating

defensive investments (cash and fixed deposit) to a highly

volatile and high profit generating growth investment plans.

While there are many pioneers who have contributed in the

growth investment plan, the earnings cannot be guaranteed

based on a single thumb of rule or by adopting any specific

strategies. Some of the greatest investors who have contributed

in the field of finance investments are Thomas Rowe Price, Jr,

Philip Fisher, Peter Lynch, John Templeton and William J.O'

Neil. These investors have adapted various types of investment

styles including the successful long-term growth investment style.

However, none of these investors have completely adapted the

growth investment style exclusively.

Thomas Rowe Price, Jr, known as the father of growth

investment, started his own fund investment association (T.

Rowe Price Associates) in the year 1937. The investment style

of this association is to market funds on well-managed and

high-profit oriented companies.

Philip Fisher, a famous growth investor and founder of an

investment management firm known as Fisher investments, in

the year 1931. Fisher mostly invested in the manufacturing

companies and emphasized on focusing on a limited number of

stocks that has the potential to outperform in sales and profits

sector for a long term. He preferred to reinvest the earnings

for the development of the company and emphasized to

monitor the following key factors before investing in any

company: tracking management quality, facilitating competitive

edge, and recording consistent sales growth.

William J. O'Neil, stands out for his own

investment strategy that considers both

the quantitative and qualitative approaches

for determining the potential of high value

stocks. Further, in his style of investment,

he emphasizes on holding onto stocks that

are of high value and selling out the

stocks that are undervalued.

While each of the great investors has

implemented different investment styles to

meet their financial objectives, there is no

single thumb rule or strategy that

promises high-profit returns in the growth

investment plan.