This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors.

Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their capacity by implementing key practice management processes including:

• Identify and attract better ideal clients to manage your growth effectively


• Gather more revenue and get more referrals by implementing proven processes


• Inspire clients to act quickly through articulating your ideal client experience and case studies


• Build key practice management processes to build ideal capacity such as feedback and your value proposition.