“HOW [NOT] TO WRITE SONGS IN THE STREAMING AGE - 40 MISTAKES TO AVOID IF YOU WANT TO GET MORE STREAMS” is the new book by Brian Oliver, author of three 5-star rated books: "SURPRISING RHYMING" ... “HOW [NOT] TO WRITE A HIT SONG! 101 Common Mistakes to Avoid If You Want Songwriting Success” ... and “HOW [NOT] TO WRITE GREAT LYRICS! 40 Common Mistakes to Avoid When Writing Lyrics for Your Songs”.

“HOW [NOT] TO WRITE SONGS IN THE STREAMING AGE” takes a close look at how music streaming has not only revolutionized the way people consume music, it is also transforming the way songs are being written and recorded today. It’s changing the whole methodology of songwriting.

“Successful streaming now requires a different type of song,” says author Brian Oliver. “Songwriters need to rethink their songwriting approach to meet the needs of streaming audiences and the growing number of ‘click and skip’ listeners who don’t always stick around for the chorus.”

The book examines the essential elements consistently found in the construction, melodies and lyrics of the biggest streaming hits. Crucially, it highlights the most common errors made when these key components are built into a song. In doing so, it aims to help new, aspiring songwriters avoid such mistakes in their own songs.

With more songs now being designed to please the streaming companies’ algorithms, the core objective of this book is to help provide a better understanding of the changing building blocks of song structure in the streaming age ... an era in which the verse has gained a new importance.

The book provides 40 insightful tips, plus a comprehensive Checklist, to help new songwriters dodge the most common mistakes that are made when trying to write streaming-friendly songs….so they can go on and gain many more streams as a result.

The book highlights how songwriters face a period of great change as the global dominance of music streaming continues to have a profound impact on the very nature of songs and songwriting.

Song structures that have always been at the heart of hit songs are being replaced by a song form that has one overriding objective: Keep streaming audiences listening for at least the first 30 seconds—otherwise a play won’t count as a stream…. the song may be downgraded on the streaming service’s database….and nobody gets paid.

Streaming platforms are now where the majority of music consumers are, so songwriters and artists need to be there too. But to succeed in the streaming market, creators need to adapt to the new songwriting conventions that are emerging in this algorithm-driven musical environment.

As award-winning songwriter/producer Shane McAnally puts it: "We’re talking about two different worlds now….What connects in the streaming world and what works as a radio song are not always the same thing now."

# # # #