How to Craft a Disruptive Hypothesis

How to Craft a Disruptive Hypothesis

by Luke Williams
Epub (Kobo), Epub (Adobe)
Publication Date: 15/12/2010

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This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.


Where revolutionary innovations begin: How to create your own “unreasonable provocation.”


It starts with a wild question: In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”

ISBN:
9780132697996
9780132697996
Category:
Economics & Business
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
15-12-2010
Language:
English
Publisher:
Pearson Education
Luke Williams

Luke Williams is a journalist and two-time Walkley nominee. His first book The Ice Age: A Journey into Crystal-Meth Addiction was nominated for both a Walkley and the Nib Waverley Literary Prize. His work has been published in Vice, The Guardian, The Sydney Morning Herald, The I-Paper (UK), The Sun (UK), The Daily Star (UK), Good Weekend, Good Reading, The Saturday Paper, The Daily Mail, The Adelaide Advertiser, Crikey, Triple J magazine, The Weekend Australian, Mamamia and Eureka Street. In 2013 he was nominated for a Human Rights Media Award for a long-form investigative piece in The Global Mail. A series of popular travel articles he wrote for news.com.au last year has been subsequently re-published in France, India, Brazil, Romania, Vietnam, Nigeria, Ghana and the UK.

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