By the end of this book, the reader will understand:

● the difficulties of finding a needle in a haystack;

● creative solutions to address the problem;

● unique ways of engineering features and solving the problem of the lack of data (e.g. synthetic data).

Additionally, the reader will be able to:

● avoid mistakes resulting from a lack of understanding;

● search for appropriate methods of feature engineering;

● locate the relevant technological solutions within the general context of decision-making.