Grow your audience, shrink your footprint, change the world

Events can help educate, inspire, and connect us to our community, but all too often they escalate into resource-intensive glorifications of excess and exclusivity. How We Gather Matters is an invitation to reimagine the modern events industry as a powerful vehicle for change.

This practical guide will enable and inspire festival, conference, trade show, wedding, concert, and sporting event planners to:

• Develop the financial and human resources required to implement green, sustainable gatherings


• Collaborate effectively with diverse teams and stakeholders


• Design events with impact and purpose, while supporting marketing and strategic goals


• Engage participants authentically while aligning with positive and progressive values


• Lead the shift towards net-zero emissions and zero waste by leveraging best practices and accepted international standards.

Packed with personal insights, behind-the-scenes stories, and case studies, How We Gather Matters is required reading for event professionals who want to decrease risk, increase profitability, and meaningfully contribute to a more just, inclusive, and sustainable society.