In IDEAOLOGY, Gareth Benson gives us the IDEAS needed to be successful in the Ideas Economy with today's most valuable asset-intellectual property. Although grounded in history, philosophy and literature, IDEAOLOGY is a practical guide that gives you concrete strategies for business success with intellectual property.

In this book, you will learn the navigation tools to create profitable intellectual property. You will learn how to identify your idea, express it compellingly, develop it into a business, accelerate its valuation for investments and commercialise it to bring it to market and reap the rewards.

Your greatest source of wealth lies no further than the frontiers of your mind. Fortune favours the bold. Find your treasure.