Graham Johnson, after being rudely interrupted by a thirty-year career in advertising, is now back to creating ideas for books that will be intentionally rejected, as well as products that should have been rejected (like invisible action figures and timetables for time travel machines). Graham has reassessed his priorities and has realized that figurines made of air and a timetable for a means of travel that doesn't exist yet are a far more useful contribution to society.

Rob Hibbert is a successful copywriter by day. By night, he's a failed comedy writer. Some of his fails include- badly writing a book (Images You Should Not Masturbate To), poorly writing a web series ("How to Talk Australians") and inadequately writing a TV pilot ("I Can't Believe It's Not Better"). He's also failed at stand-up comedy.