ABOUT THE BOOK -

This book seeks to evaluate the innovativeness of United Airlines. In addition, it seeks to enhance the current appreciation of the extant state of United Airlines' innovation capabilities along with growth in a comprehensive way.

The first section makes out how IT technology is used innovatively in the airline's services, operations, and products.

The second section entails an analysis of the airline's innovative capacity regarding the use, adoption, and generation of innovation. The United Airlines has a culture defined by openness to innovation. In recent times, it has welcomed innovative ideas on cost-reduction to improve its profitability, differentiation, precise fuel hedging, workforce cutback, closure of United Express, and abolition of employee's pension plan.

The third section entails an analysis of the airline's innovative technologies landscape. It is vital for United Airlines to use technological tools to determine how it may reduce its operational costs. The tools include big data analytics.

The fourth section helps linking people, products, and operations along with services and IT on one hand with growth and competitive edge on the other hand via a technology roadmap. A technology roadmap defines the short-term and long-term goals of a certain technology solution that helps in attaining the goals.

The last section entails the development of prospective cases of IT innovation deployment. There are various opportunities for relating to big data innovations for United Airlines in the days ahead. Even then, the continued big data innovation by the airline will predispose it to various challenges.