International Retail Marketing

International Retail Marketing

by Christopher MooreGrete Birtwistle and Margaret Bruce
Epub (Kobo), Epub (Adobe)
Publication Date: 30/03/2007

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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

ISBN:
9781136393808
9781136393808
Category:
Economics & Business
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
30-03-2007
Language:
English
Publisher:
Taylor & Francis
Christopher Moore

Christopher Moore is the author of fifteen previous novels, including Secondhand Souls, Sacre Bleu, A Dirty Job, and Lamb. He lives in San Francisco, California.

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