In today's dynamic and technology-driven business landscape, the effective management of IT assets is paramount. As organizations strive to leverage technology for competitive advantage, the role of IT Asset Management (ITAM) has evolved from a purely operational function to a strategic imperative. This book, ITAM Playbook: Concepts, Strategy & Practical Implementation, aims to provide a holistic approach to ITAM, integrating theoretical insights with practical applications to help organizations achieve strategic alignment and operational excellence. The primary objective of this book is to equip IT professionals, managers, and business leaders with a comprehensive understanding of ITAM from both a strategic and operational perspective. We recognize that successful ITAM requires a blend of sound theoretical principles and effective practical implementation. By combining these elements, we aspire to offer a guide that not only explains the "what" and "why" of ITAM but also delves into the "how."