Though Will Stills is the most ordinary boy in the world, the whole world is convinced he is far from ordinary. Every January 7th, Will is forced to celebrate his birthday in the most peculiar fashion but it is not his proud parents who are planning these bizarre parties. The twisted minds behind the world’s biggest media company, ViewYou, are pulling the strings. But what exactly are they trying to prove and why are they and everyone else so obsessed with this eight year old boy?