Nick Newlin has broad experience marketing the Nicolo Whimsey Show to high school and library systems, and will incorporate The Thirty Minute Shakespeare into the Nicolo Whimsey website, mailings, school fairs, etc. We have purchased and successfully used theater mailing lists from MDR in the past, and will purchase new MDR lists aimed at the target users of The Thirty Minute Shakespeare for the initial launch, and annually or biannually thereafter. We expect that the abridgements will also be prominently cited by the Folger Shakespeare Library’s very active Folger Education program, recognized and used extensively by thousands of high school and college educators and including blogs, webinars, lesson plans, and conferences.

There are other "cuttings" of Shakespeare plays, but the only series with any trade visibility is "Sixty Minute Shakespeare" by Cass Foster, with six plays published by Five Star Publications. Nick Newlin's "Thirty Minute Shakespeare" series is publishing 12 plays in 2010, all "road tested" at the Folger's annual Student Shakespeare Festival, and superior to the competition on many levels: better stage directions and performance notes, more professional page design, a competitive pricing structure, and better visibility in Bowker, Amazon, key wholesalers, etc.