La Dolce Vita University 2nd Edition should be a book of broad and perennial interest both domestically and overseas (particularly in the U.K., Canada, Japan and China). It could sell as either an impulse or planned purchase to any of these prospects:

all travelers to Italy: inveterate, first time (including foreign study students), and even armchair” voyagers

Italophiles, to deepen their love and broaden their understanding of Italian culture

“lifestyle” audiences with a keen interest in fashion, cuisine, personalities and travel

culturally curious “toe dippers” open to a friendly and easy entree to Italian culture

ethnic Italians looking to explore and more fully appreciate their cultural roots

gift givers for any of the above

Targeting-wise, LDVU has numerous advantages since there are myriad Italian travel, heritage and language teacher affiliation groups, organizations and businesses that can be marketed to and with whom alliances can be forged. Below is a sampling of initial possibilities.

Marketing Alliances / Speaking Engagements / Special Distribution Opportunities

the Italian-American community and heritage groups

National Italian American Foundation (NIAF) – the largest and most influential; one of the Board Members is close to the author's family

National Organization of Italian American Women (NOIAW). The author is an active member and friendly with the Founder and Chairwoman Emeritus Dr. Aileen Sirrey; NOIAW is headquartered in NY but there are local chapters in all major cities on the east coast

Westchester Italian Cultural Center (founded by Genovese Pope) – the author is well connected there and has done culinary programs for them in the past and they will surely be willing to sponsor an event to promote LDVU2

Other prominent Italian-American heritage organizations with large local chapters in the NE corridor, Chicago and West Coast; these include:

The Order of the Sons of Italy (OSIA)

The Italian American Studies Association (IASA)

Museo Italo-Americano, San Francisco

The author has “two degrees of separation” from Lidia Bastianich, Mario Batali, Stanley Tucci (his mother has written advance praise for the book already) and Chaz Palmiteri.

Channels of distribution beyond traditional and independent bookstores

Eataly

Art museum bookstores (she has connections that could help with the Metropolitan Museum of Art and Philadelphia Museum of Art)

Specialty retailers such as Williams Sonoma and gourmet food retailers, e.g., on Arthur Avenue in the Bronx, San Francisco’s North Beach, Napa & Sonoma winery gift stores

Specialty gift shops

College bookstores