Layout Essentials

Layout Essentials

by Beth Tondreau
Epub (Kobo), Epub (Adobe)
Publication Date: 01/02/2009

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Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.


This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

ISBN:
9781616736132
9781616736132
Category:
Illustration & commercial art
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
01-02-2009
Language:
English
Publisher:
Rockport Publishers
Beth Tondreau

Prior to founding BTD in 1985, Beth Tondreau was Design Director at then-named Viking/Penguin, where she managed staff and projects for the Adult Trade and Penguin paperback divisions. Beth has also held positions as a designer and art director at other publishing houses in New York, London, and Boston.

Beth earned a BA from the University of Pennsylvania, completed Radcliffe's Publishing Procedures Program, and pursued studies at the School of the Museum of Fine Arts. While working in London, she learned from colleagues at William Collins Sons & Co. Ltd (now HarperCollins). Beth has taught at FIT and NYU and guest speaks at Pace, City College, and NYU.

In 2009, she curated and wrote Layout Essentials for Rockport Publishers, which was republished in 2011 and translated into several foreign language editions. As a member of AIGA, the professional association for design, Beth has been involved as a mentor in the AIGA/NY Mentoring Program and has served on the Board of Directors of AIGA/NY.

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