Two decades ago the publication of Living Networks anticipated many of the fundamental shifts in business brought about by the hyperconnected economy. The book, now released in its 20th Anniversary Edition, is just as relevant today as when it was published.

An executive’s guide to success in the network economy

The networks are coming to life. In Living Networks, Ross Dawson offers a systematic executive’s framework for taking advantage of this extraordinary transformation.

Dawson shows how to lead organizations in our intensely networked global economy. He shows how to tap networks to deepen relationships with customers and partners, promote “distributed innovation,” and accelerate the development of profitable new products and services. Finally, he shows how individuals can plug into living networks to liberate themselves, earn more money, and achieve greater personal satisfaction.