Machiavelli, Marketing and Management

Machiavelli, Marketing and Management

by Phil HarrisAndrew Lock and Patricia Rees
Epub (Kobo), Epub (Adobe)
Publication Date: 11/09/2002

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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

ISBN:
9781134605675
9781134605675
Category:
Economics & Business
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
11-09-2002
Language:
English
Publisher:
Taylor & Francis

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