Tells how dozens of America's best-known restaurants began in California, and how they have shaped the state and country's history and food culture

Author is a respected member of the culinary community and speaks at dozens of venues annually, in Southern California and beyond

Potential for a second volume

Featured restaurants are well-known across the country and, in some cases, internationally. Some examples include McDonald's, Taco Bell, Foster’s Freeze, IHOP, Der Wienerschnitzel, See’s Candy, and Jack in the Box

Author has a sizable (32.5K) following on Twitter. He is also present on other social media platforms, including Facebook and Twitter

Historic and contemporary photographs add visual interest and nostalgia