Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside out. Through a series of case studies and success stories narrated in this book, you will learn about the intricacies of branding exercises that goes behind building a great brand.
Learn about:
- The psychology of branding
- Know about the 5P theory on branding ie. Personality, Perception, Positioning, Propaganda & Persuasion.
- Brand Building strategies
- Personal branding
- Public Relation
- Succesful branding case studies
- ISBN:
- 9791220823494
- 9791220823494
-
Category:
- Graphic design
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
-
08-07-2021
- Language:
- English
- Publisher:
- positive revolution
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