Managing Asian Destinations

Managing Asian Destinations

by Anna KwekYing Wang Aishath Shakeela and others
Epub (Kobo), Epub (Adobe)
Publication Date: 06/04/2018

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This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.

ISBN:
9789811084263
9789811084263
Category:
Service industries
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
06-04-2018
Language:
English
Publisher:
Springer Nature Singapore

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