Managing the Marketplace

Managing the Marketplace

by Matthew Bailey
Epub (Kobo), Epub (Adobe)
Publication Date: 12/06/2020

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This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.


In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms’ strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally.


This book will be of interest to all scholars and practitioners of retail, marketing, business history and economic geography, as well as social and cultural history.

ISBN:
9780429837340
9780429837340
Category:
Retail sector
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
12-06-2020
Language:
English
Publisher:
Taylor & Francis

This item is delivered digitally

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