When books present you with “The 5 Rules,” “The 3 Steps” or “The 12 Steps to Success,” you know damn well it’s all bullshit. The coaches behind the various million-dollar academies behind lead generation, reimbursement strategy or network marketing may do very well for themselves, but they won’t actually help you make any money. Yet how many are out there still insisting on using this bait?

Simply because — ever since we were simply strange fish with a desire to get out of the water — we seek the simplest solution to achieve a complex result.