This book covers everything you need to know about setting up and running successful advertising campaigns on Google Ads. It starts by providing an overview of the Google Ads platform and explaining how it works. It then takes a deep dive into the various campaign types, ad formats, and targeting options available, and provides practical tips for creating and optimizing effective ads.

The book is divided into several parts, each covering a specific aspect of Google Ads. Part one focuses on getting started with Google Ads, including setting up your account, creating your first campaign, and understanding the different campaign types. Part two delves into ad creation and optimization, covering topics like keyword research, ad copywriting, and landing page optimization.

Part three covers advanced Google Ads techniques, such as targeting strategies, bid optimization, and ad scheduling. It also provides tips for tracking and analyzing your campaign performance using Google Analytics and other tools. Part four is all about maximizing your ROI with Google Ads, including tips for reducing costs, increasing click-through rates, and improving conversion rates.