As an up and coming online marketer, there are really only two things standing between you and your website making massive amounts of profits – or going bankrupt before your eyes.

The first of these two things is how much drive and effort you have to sell your products and work for yourself. You will never get anywhere if you do not have the motivation or the ‘know-how-to-run-your-own Internet-marketing-business’. Without either of those two characteristics, your business is doomed to failure.

The second thing that all fledgling Internet marketers must learn if they are to compete with the big boys for potential profits is to write excellent web copy. Your sales copy needs to be fluid, compelling, and totally logical to everyone who reads it. It should sound conversational – but not to the point where a client would rather be your friend than buy your product.

It should tell everything there is to know about what you are selling without making false claims or hyping your goods to the point where people do not really believe in your product. And your copy needs to not contain any errors of any kind, whatsoever.

But why is web copy so important to an Internet marketer of any kind? Because it is the only thing that can really make or break a sale. Your Internet business is not like a brick and mortar store. Your customers cannot eyeball the items that you are offering. They cannot touch them and feel them or examine the product’s box.

A customer who is visiting your website will not be able to call over a store manager to talk about whether or not the product is right for them. No, or anyone who visits your website has to go on and depends how well your web copy is written. If the copy is good – you will get the sale. If the copy is poorly drafted – chances are you could have month upon month go by without even the slightest tug at your line.

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