"An instruction manual for developing your personal brand and then leveraging that brand to command your career" by the New York Times bestselling author ( New York Post).

From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a "personal branding guru," comes a guide detailing how to survive the modern job hunt and thrive in the digital age.

Packed with expert insights and concrete, step-by-step instructions to create and maintain one's personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience.

For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment.

"A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent."— The Washington Post, "Summer Reading List for Business Leaders"

"An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card."— Entrepreneur

"Contains practical ways of harnessing online tools to professional advantage."— Financial Times

"You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment."— FoxBusiness.com