People nowadays are inseparable with their gadgets and most especially the Internet. People do so many things online - this is where we learn new information; you can even get a degree from an online university; we socialize online, shop, and earn a living; and this is where we go to find entertainment. People practically live off the Internet. And social media plays a major part in the World Wide Web. Millennials, in particular, thrive online.

The Internet is a free world. Anyone can post just about anything online. Some posts are true; some are false but can seem true. If you want people to believe something or convince them of its validity, all you have to do is post numerous contents maintaining the same message.

Discerning which ones are authentic and which ones are not can be pretty tough. This leads netizens to be wary. As someone who is trying to establish their brand or name, how do you convince people, especially the millennials, that you are authentic?

The AHAbook, Millennial Thought Leaders Are Authentic, shows you how you can work on your authenticity and show people that unlike others out there, you are real.

There are many things you can do within your company that can promote your brand's authenticity. Being authentic has to start from the inside so it comes out naturally. The most effective way to promote your brand is not to be aggressive in selling, but to earn people's trust. When they trust you, they'll want to promote your products.

Millennial Thought Leaders Are Authentic is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your online influence by picking up AHAthat and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+.