Networking is THE essential business tool in today’s business world Do you want to build a network of useful contacts in order to kick-start your career but don’t know how? Are you aware of the crucial importance of networking but lack the know-how to get started? Or do you think networking entails just pitching up at a cocktail party and handing out your business cards? If any of the above, this book is for you! Networking is a vital component of anyone’s career: without it, you cannot raise your profile to become visible in the marketplace or build mutually beneficial business relationships. You will remain an unknown entity in a tough, competitive world, and lag behind as successful networkers forge ahead with their careers. Great networkers are distinguished from average ones by two all-important attributes: they understand their strengths and have their own personal brand. This book shows you how to identify these two key qualities for yourself, while, at the same time, demystifying networking in a practical and simple way. You will learn why you need to network; how to leverage your strengths to build your brand; the cornerstones of successful networking; the importance of business cards; the art of conversation and the power of charm; and how to work a room. Networking is the one book you cannot do without if you want to achieve optimum success in the business world today.