Organizational Creative Capabilities

Organizational Creative Capabilities

by Guy Parmentier
Epub (Kobo), Epub (Adobe)
Publication Date: 04/09/2024

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Creativity, whether individual or collective, is often approached without taking into account organizational processes, routines and management systems. However, in today’s constantly changing world, developing creativity at all levels of an organization is the key to developing a continuous flow of innovation and solving complex problems in order to achieve set goals.


Organizational Creative Capabilities presents a comprehensive approach to creativity, with a view towards building a genuine organizational capability with the potential to deliver strategic advantages. The book provides an understanding of organizational creative capabilities through methods of openness, slack, socialization, agility, equipment and idea management. It provides keys and examples for developing recurrent, value-creating creativity, and also addresses the question of measuring the performance of creative capabilities.

ISBN:
9781394284276
9781394284276
Category:
Business mathematics & systems
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
04-09-2024
Language:
English
Publisher:
Wiley

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