If you are looking for answers on how to create a winning partnership with your distributor, you’re at the right place. This book will take you through the entire journey and prepare you for it. I’m sure that you’ll not only enjoy reading this book but will be able to relate to all the incidents and examples described in it (and the ways to manage them). It is a comprehensive book which will start from the day of your first meeting and will take you through the entire journey to make it a success. This book is meant for all the Relationship Champions who want to make their “Partnership with the distributor” a grand success. Testimonial: The key to scalable business growth is the capability to build and leverage an efficient distribution machinery for sales. Amitabh's book, written based on his deep experience, serves as an excellent practical guide to understanding the complex dynamics of this symbiotic relationship and provides concrete ways and means to manage it successfully. Sameer Kulkarni CEO, Simplicate Creations Pvt. Ltd., MBA (IIM Ahmedabad)